Our purpose

We believe in a world that’s for everyone. To achieve this, we need a just society and a liveable planet.

We exist to create a digital world that meets the needs of all people while working in harmony with our environment and the natural world.

Digital as it should be.

Our mission

We help great teams make the digital world better for all people and for our planet. We do this by embedding knowledge, establishing sustainable strategies and providing support that help them to design and build digital products and services that don’t exclude people or cost the planet.

We work best with purpose-driven organisations, ethical brands and good causes. We love to help open up and amplify the work that they do, and we want everyone to be free to benefit from it.

how we work

We’re guided by our values and ethos

Using tech for good has always been at the heart of our work. We’ve been making the digital world more accessible for nearly 20 years, but as we’ve evolved, our values and ethos have become core to the work we do.

We are guided by our values and believe in doing business the way it should be: with honesty, respect and integrity. Good people doing good work towards a better life and a better planet for everyone.

Business as it should be.

As It Should Be was founded on responsible business principles with purpose at its core. These principles for being an honest and fair business, a responsible employer, and a good citizen – based on the Blueprint for Better Business – are woven into the fabric of our company, embedded in our company’s Articles of Association.

We are a young business with good roots

We’re a growing team of digital professionals with a passion for accessibility and having a positive impact on the world. We are seasoned coders, testers and trainers who have worked on websites, mobile apps, video and audio content, PDF documents and more for brands around the world and in a variety of sectors.

We’re proud to be a Certified B Corporation® and to be supporting non-profits working hard to protect our planet and improve people’s lives.

We care about looking after the planet we all live on, so we have declared a climate and nature emergency and have made commitments to hold ourselves accountable to meaningful and positive impact.

  • Certified B Corporation®
  • 1% for the Planet member
  • Pledge 1% member

our team

Want to join our team?

We don’t have any open positions right now, but we’re always keen to meet kindred spirits who want to do meaningful work. If this sounds like you, we’d love to talk to you.

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