As It Should Be

We support great teams in making the digital world better for all people and our planet.

We work with purpose-driven organisations, ethical brands and good causes to make accessible and sustainable products and services.

We are not all equal.

As many as 1 in 4 people on the planet have a disability. In countries both developed or developing, being a Disabled person represents a significant disadvantage both economically and socially.

Across the world, Disabled people experience poorer outcomes – poorer health, education and employment; lower income; higher rates of poverty and cost of living. This is partly because Disabled people experience barriers in accessing things many people take for granted – health care, personal wellbeing, education, employment, financial wellbeing, political engagement, transport, commerce, information. The World Wide Web and digital applications are increasingly important in many of these aspects of life, and people are getting left behind.

Source: Return on Disability 2020.

Digital is physical.

The Internet uses as much electricity and emits as much carbon as the world’s largest countries.

The devices we use are only part of our digital stories. We may not see the data we create, but what we store online has a very real presence and it uses energy 24/7. A lot of energy. And our daily use of tech continues to rise.

We help you to minimise the impact of your digital products and services, to make efficient use of resources, and maybe even save you some money.

Source: Mozilla Internet Health Report 2018.

We embed accessibility and sustainability.

Accessible design is good design; what’s essential for some is useful for all. Sustainable design is efficient and resilient.

These are a qualities of your work; ingredients in your method rather than an end goal. Achieving these things is a team sport, requiring new skills, practice and the right mindset.

We help digital teams design and build accessible and sustainable products and services that don’t exclude Disabled people or cost the planet. We do this by showing you how to practice accessibility and sustainability in the work you do—guiding your approach, embedding knowledge, and establishing strategies so that it simply becomes part of how you work:

We are a young business with good roots.

With 20 years’ experience in digital accessibility, we are seasoned coders, testers and trainers.

We’ve worked on websites, mobile apps, video and audio content, PDF documents and more for brands around the world and in a variety of sectors.

More about our work

We’re building As It Should Be from the ground up to reflect our values and philosophy. As a responsible business with purpose at its core.

We’re proud to be a Certified B Corporation®, and to give 2% of our revenue to non-profits working hard to protect our planet and improve people’s lives.

More about us

Need help with your next project?

If you have a project we can help with, please do get in touch.

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