As It Should Be achieves B Corp recertification
Press release
15 September 2025: Digital accessibility and sustainability consultancy, As It Should Be, has successfully completed its B Corp recertification, reaffirming the company's commitment to using business as a force for good.
The consultancy views the B Corp standard as providing a robust framework for positive learning and growth, supported by the B Corp community of businesses. Progressing through the recertification process in recent months offered an opportunity for the team to review its practices and determine where it can focus efforts for improvement in the coming years.
The company acknowledged expecting a lower score this year than when it originally certified in 2022, a nod to its commitment to transparency and good communication. While the consultancy made small improvements in some areas of impact and published its first impact report, it noted dropped points in two specific areas:
- Supplier diversity: The company streamlined its suppliers, which meant working with fewer local and female-owned businesses than before.
- Waste management: As a micro business, the company does not have documentation to evidence its waste disposal practices.
Managing Director Jon Gibbins explained how the drop in the company’s B Impact Score has informed their next steps and objectives for the next year:
“We’re a small, remote-first company, very much operating in the digital world. We work from home, coworking spaces, and cafés. We don’t have a large number of suppliers, and recent years have presented a challenging commercial environment, so we’ve had to cut costs and switch suppliers. We also don’t need commercial waste disposal contracts to recycle our electronic devices or batteries. This recertification has helped uncover these factors, and has prompted us to review our suppliers, and further improve the guidance we give to our workers.”
Mr Gibbins also highlighted the value of transparency in the recertification process:
“As a micro business, we are limited in the time and resources available for making improvements, but we’re committed to being transparent about our operations and making improvements. Being a B Corp means being held accountable and learning from it, and that’s a large part of the value for us.”
Readers interested in learning more about the company's impact and commitments can find details in its 2022-24 impact report.
Visit digitalasitshouldbe.com to find out more about As It Should Be.
About As It Should Be
As It Should Be is a digital consultancy that digital teams design and build more accessible and sustainable digital products and services by providing advice, coaching and training.
B Corp profile for As It Should Be
About B Lab
B Lab is a nonprofit transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, tools, and programs for business, and we certify companies, known as B Corps, who are leading the way. To date, our community includes 1 million workers in over 10,000 B Corps across 102 countries and 163 industries. To learn more, visit bcorporation.net.
About B Corp Certification
Certified B Corporations®, or B Corps, are companies verified to meet B Lab’s standards of social and environmental performance, transparency, and accountability. Based on stakeholder input, research, and established best practices, B Lab’s standards are the basis for B Corp Certification requirements and B Lab’s impact management tools, and they inform the network’s programs and collective action initiatives.
B Lab Contact: media@bcorporation.uk
