Audit, retire, reuse: Managing content for better SEO and sustainability

19 November 2025

Written by Jon Gibbins

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Your digital clutter is silent, invisible, and damaging your wallet, the planet, and your website's performance.

Many of us are natural hoarders. In the real world, we see the clutter it causes, and we know we need to do something about it.

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The largest cogs turn the slowest

Illustration: A group of people with diverse backgrounds and needs — A man in a wheelchair is with a pregnant woman who is standing with a young girl, a woman who has a prosthetic leg is working on a tablet device with a man who has his arm in a sling, a young man is wearing headphones listening to something playing on his smartphone, and an older lady with a walking stick stands with a younger woman wearing a head covering who is with her assistance dog